The Lacoste Red brand is preppy lifestyle wear geared towards youthful, urban gentlemen. A brightly coloured, jovial campaign was devised to Spring 2010 and stands in contrast to the muted, breezy, more conservative Lacoste Spring 2010 campaign.
The Lacoste men’s Spring 2010 ads are a little more conservative and feature a biking and quietly observational model posing on a washed out beach. Click through the gallery to see more of the men’s Lacoste Red and Lacoste Spring 2010 campaign.
Chromatic Pop Art Ads
The Men's Lacoste Red and Lacoste Spring 2010 Campaigns
Trend Themes
1. Preppy Lifestyle Wear - There is a disruptive innovation opportunity to create new brands that offer preppy lifestyle wear for urban gentlemen with a modern twist.
2. Brightly Coloured Campaigns - There is a disruptive innovation opportunity to develop campaigns that use vibrant and cheerful colors to appeal to a youthful target audience.
3. Conservative Advertising - There is a disruptive innovation opportunity to challenge the conservative advertising approach and explore alternative strategies to captivate customers in the fashion industry.
Industry Implications
1. Fashion - Fashion industry has the potential to embrace and capitalize on the trend of preppy lifestyle wear by introducing new lines of clothing and accessories tailored for urban gentlemen.
2. Advertising - The advertising industry can explore the use of bright and bold colors to create campaigns that connect with the target market's desire for vibrancy and youthfulness.
3. Marketing - Marketers can disrupt the conventional approach of conservative advertising in the fashion industry by incorporating innovative and out-of-the-box strategies to attract and engage customers.