Even though it’s still winter, Lacoste will have you looking forward to spring with the new Cheve High L 42 sneaker.
The Lacoste Cheve High L 42 is a white high-top sneaker inspired by the sailboats built for the company by French yachting company Dufour. The color scheme pays tribute to the French with hints of blue, white and red, and the number 42 on the flap symbolizes the number of boats they received. The shoe is set to be released in spring 2011 and is available for pre-order.
Nautical Graphic Kicks
The Shipshape Lacoste Cheve L 42 High Sneakers
Trend Themes
1. Nautical-inspired Footwear - Opportunity for fashion companies to incorporate nautical design elements into their shoe collections and appeal to consumers looking for unique and stylish footwear.
2. Tribute Color Schemes - Opportunity for companies to pay tribute to a particular country, culture, or event through their product color schemes and attract consumers who identify with or appreciate the homage.
3. Sneaker Pre-orders - Opportunity for footwear companies to test the demand for new shoe releases and generate buzz through pre-order campaigns that offer exclusive deals or limited edition designs.
Industry Implications
1. Fashion - The fashion industry can incorporate nautical design elements into their shoe collections and create new trends that appeal to consumers looking for unique and stylish footwear.
2. Retail - The retail industry can take advantage of tribute color schemes to attract consumers who identify with or appreciate the homage and increase sales by offering limited edition products.
3. Footwear Manufacturing - Footwear manufacturers can generate buzz and test demand for new releases through pre-order campaigns that offer exclusive deals or limited edition designs, which can help increase sales and expand their customer base.