Lacoste and Deep Soul Music have joined forces to create a shoe called the Mississippi. Featuring a mix of brown, orange and white colorways, the shoe epitomizes the down south look of footwear.
To honor the collaboration, a USB key with eight tracks from Deep Soul Music is being released along with the sneaker. Check out more on the Lacoste and Deep Soul Music sneaker by following the links below.
Implications - Consumers enjoy products with explicit references as it validates the individuals who highly associate with the thing being alluded to, such as a city or a subculture. Corporations can use this to their advantage by offering products with highly specific references that satiate consumer desire to be a part of something exclusive.
Down South Sneakers
Lacoste and Deep Soul Music Create New Mississippi Shoe
Trend Themes
1. Down South Fashion - Opportunity for fashion industry to create down south-inspired lines that appeal to consumers' desire to be a part of something exclusive
2. Music-fashion Collaborations - Opportunity for music and fashion industries to collaborate and release products that cater to consumers' preferences for exclusive and unique products
3. City-themed Products - Opportunity for businesses to create products with explicit references to specific cities, subcultures, or regions to tap into consumers' sense of belongingness and exclusivity
Industry Implications
1. Fashion - Fashion industry can tap into the down south fashion trend and create lines with unique colorways and designs inspired by the region
2. Music - Music industry can collaborate with fashion brands to release products that incorporate music-inspired elements, such as USB key with playlists, to appeal to consumers' preferences for exclusive and personalized experiences
3. Tourism - Tourism industry can use city themes to market destinations and create products that showcase the unique identity and culture of a place to entice travelers seeking exclusive and authentic experiences