Swiss brand #tide works in collaboration with Sneakerness on the 'Lacelet Kit' -- it is entirely constructed from recycled ocean materials. The kit features two items in total -- a set of shoelaces and a bracelet that is both sustainably made from a stylistically conscious approach.
This way, customers can accent their sneakers while also spotlighting a social cause. The kit is made from plastics that have been gathered from the ocean and across coastlines through the Caribbean and Southeast Asia. The plastic was then grounded to become granules and yarns that are used to construct the bracelet and laces. Through this process, the energy was provided by solar power and the color palette of the piece spotlights Sneakerness' iconic black hue at the yarn and ocean green to recall #tide.
Eco-Friendly Sneaker Accessories
#tide and Sneakerness Join Forces on the Recyclable Lacelet Kit
Trend Themes
1. Recycled Ocean Materials - Disruptive innovation opportunity: Explore ways to incorporate recycled ocean materials into products across various industries to promote sustainability and reduce plastic waste.
2. Sustainable Fashion Accessories - Disruptive innovation opportunity: Develop eco-friendly accessories, like the Lacelet Kit, that combine style and sustainability to cater to the growing demand for ethical fashion.
3. Social Cause Branding - Disruptive innovation opportunity: Create products and collaborations that contribute to social causes, allowing customers to support meaningful initiatives through their purchase decisions.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate sustainable practices and materials into fashion manufacturing processes to meet the increasing consumer demand for eco-friendly products.
2. Accessories - Disruptive innovation opportunity: Design and produce eco-friendly accessories, such as the Lacelet Kit, that appeal to conscious consumers looking for stylish and sustainable options.
3. Environmental Conservation - Disruptive innovation opportunity: Develop initiatives and partnerships that focus on cleaning up oceans and coastlines while simultaneously repurposing collected plastic waste into valuable consumer products.