London-based fashion label Labrum introduces its new collection for the Spring/Summer 2022 season and is full of cultural influences. The brand embodies the goal to create designs that are the perfect depiction of a contemporary member of 'the African diaspora.'
The brand aims to accurately tell the stories of the generations before them and to really capture the mantra of "designed by an immigrant." The seasonal range is entitled 'The Sound of Movement.' It celebrates the 70s, boasting a slight retro theme as there were many Caribbean and African immigrants moving over to Britain, further enforcing the mantra of the capsule. This is translated through details such as bold prints, tie-dye patterning, and bright pops of color.
West African-Themed Spring Fashion
Labrum Launches its SS22 Collection Merging Cultural Designs
Trend Themes
1. Cultural Integration in Fashion - The trend towards incorporating cultural identities and influences in fashion can be capitalized on by fashion designers allowing for greater diversity and representation in their designs.
2. Retro-inspired Designs - The trend towards retro-inspired designs can be capitalized on by fashion designers with a vision for blending nostalgic elements into contemporary fashion.
3. Celebration of Diversity - The trend towards celebrating diversity in fashion can be capitalized on by fashion designers who prioritize inclusivity and representation in their designs.
Industry Implications
1. Fashion Retail - The fashion retail industry can capitalize on these trends by promoting and curating collections that celebrate diversity, honor cultural traditions, and include retro-inspired designs.
2. Textile Manufacturing - The textile manufacturing industry can capitalize on these trends by creating fabrics and materials inspired by cultural traditions and retro designs.
3. Marketing and Advertising - The marketing and advertising industry can capitalize on these trends by promoting and showcasing fashion collections that celebrate diversity and inclusivity through their advertising campaigns.