Throughout 2023, New Balance plans to introduce numerous 550 colorways, such as the ‘LA Rams’ colorway it is currently readying for later this year. The Los Angeles-based NFL team is now receiving a team-inspired colorway featuring a classic white leather base and vibrant blue and yellow accents.
The clean hue runs through the mudguards, toe boxes, tongues, medials, and heel counters and is contrasted by bold yellow ‘N’ logos adorned with navy borders. The sneaker boasts hits of yellow and navy around the collar area, and the same shades rest on the bottom of the outsole to tie together the look.
Later this year, the "LA Rams" colorway is anticipated to go on sale for $110 USD through New Balance and a few other stores.
NFL-Inspired Low-Cut Sneakers
The New Balance 550 Gets Dipped in Vibrant 'LA Rams' Team Hues
Trend Themes
1. Team-inspired Colorways - A trend of team-inspired colorways for sneakers, which allows for deeper engagement with sports fans and provides opportunities for collaborations and licensing deals with sports teams.
2. Clean and Bold Designs - A trend towards clean white leather bases with bold hits of color and accent marks, providing opportunities for simplifying designs and elevating brand recognition in crowded marketplaces.
3. Limited Edition Releases - A trend of limited edition releases of shoes in specific colors and styles, allowing for scarcity and exclusivity, driving up demand, and often commanding higher prices.
Industry Implications
1. Sports Apparel - Sports apparel companies can capitalize on the trend of team-inspired colorways for shoes and broaden their collaborations with sports organizations beyond traditional merchandise.
2. Athletic Footwear Companies - Athletic footwear companies can explore clean and bold designs to differentiate themselves from competitors and leverage limited edition releases to create hype and excitement around product launches.
3. Sports Licensing and Merchandising - Sports licensing and merchandising companies can leverage the trend of team-inspired colorways and limited edition releases to create exclusive partnerships, expand into new markets, and drive revenues.