Photographer Lorenzo Marcucci captures the latest L2 Fall/Winter 2012 ad campaign. The Chinese label’s bold garments are showcased by L’Uomo Elite’s Ton Heukels.
The blonde top model sports a slew of tailored looks that range from edgy and leather-clad to tailored and dapper. Posing infront of a set of bright backdrops, Ton exudes a fierce attitude. From western to military inspirations, the model’s memorable ensembles are accessorized with the perfect accompanying headwear and jewellery pieces that include feathered hats and body chains.
The opposite of traditional, this ornate advertorial pushes fashion boundaries without going over-the-top.
Off-Kilter Accessory Ads
The L2 Fall/Winter 2012 Campaign Reinvents Classics
Trend Themes
1. Bold Ad Campaigns - Disruptive innovation opportunity: Create ad campaigns that push fashion boundaries and showcase bold garments in unexpected ways.
2. Tailored Looks - Disruptive innovation opportunity: Offer tailored looks that range from edgy and leather-clad to tailored and dapper, appealing to a wide range of fashion tastes.
3. Ornate Accessories - Disruptive innovation opportunity: Design and market unique accessories like feathered hats and body chains that add a distinctive touch to ensembles.
Industry Implications
1. Fashion Advertising - Disruptive innovation opportunity: Utilize bold ad campaigns to capture attention and redefine traditional fashion advertising.
2. Fashion Design - Disruptive innovation opportunity: Incorporate tailored looks with diverse styles and materials to meet the demand for unconventional fashion choices.
3. Accessories Industry - Disruptive innovation opportunity: Experiment with ornate accessories like feathered hats and body chains to offer unique and eye-catching products.