Kōze Place is a new range of self-care products being launched by Maesa to provide consumers with a low-cost way to treat themselves when they need a little escape. The product range is arriving exclusively at Dollar General where shoppers can pick it up for just $5 or less each, which makes it great for savvy consumers looking to pamper themselves for less. The range includes nine products in all including wax melts, scented candles, air refresher spray, fabric refresher spray, diffuser oils and more.
Senior Buyer of Home Cleaning at Dollar General Lauren Bowers commented on the new Kōze Place products saying, "Kōze Place provides everything our customer is looking for at a value without any sacrifice to quality, aesthetic or experience. We are excited to introduce this new and modern air care brand exclusively at DG."
Low-Cost Self-Care Products
Kōze Place from Maesa is Arriving Exclusively at Dollar General
Trend Themes
1. Affordable Self-care - There is an opportunity to create low-cost self-care products that provide consumers with an affordable way to pamper themselves.
2. Value-based Brands - Creating value-based brands that offer quality products at a lower price point can disrupt the self-care market.
3. In-store Exclusive Products - Retailers can attract more customers by offering in-store exclusive products that can only be found at their stores.
Industry Implications
1. Self-care Products - Self-care product companies can disrupt the market by offering low-cost, quality self-care products.
2. Discount Retailers - Discount retailers have the opportunity to attract more customers by offering affordable and exclusive products.
3. Home Fragrance Market - Companies can disrupt the home fragrance market by offering affordable and high-quality products that compete with more expensive brands.