Kyrie Irving recently teased his upcoming Nike silhouette at Fairfax High School in Los Angeles alongside names like Trae Yong, Cole Anthony, and Scottie Barnes. The players gathered at the school for a series of basketball scrimmages between different NBA teams, and the audience quickly spotted the new iteration of the sneaker on the player’s feet during the game.
The design boasts a mid-top structure with translucent mesh uppers that are outfitted with red and white accents. The sneaker also utilizes a Zoom Air sole unit for additional cushioning, while a quote from Irving’s mother graces the interiors. Extra details include roman numerals ‘VII XIII’ embroidered on the heel in honor of the birthday of Irving’s mother.
The upcoming Kyrie 9 silhouette is slated for a November 11 release.
Basketball Player-Backed Sneakers
Kyrie Irving Teases the Upcoming 'Kyrie 9' Silhouette
Trend Themes
1. Basketball-player Endorsed Sneakers - Athletes will continue to influence footwear design, leading to more collaborations and ambitious releases, especially in the basketball sneaker market.
2. Translucent Mesh Uppers - Sneaker brands will begin to experiment with more translucent materials for their uppers, allowing for unique design opportunities and increased breathability.
3. Personalized Design Details - More sneakers will feature personalized design details such as quotes or important dates as a way to connect with consumers on a deeper level.
Industry Implications
1. Footwear - The footwear industry will increasingly see more athlete-led sneaker collaborations and unique material experimentation.
2. Sports - The sports industry will see more athletes engaged in creating and marketing their own sneaker lines, blurring the lines between sports and fashion.
3. Athleisure - The athleisure industry will continue to benefit from the rising popularity of athlete-led sneaker releases, as consumers seek out comfortable yet stylish footwear options.