These Kusmi Tea tins were specially designed by Jean Paul Gaultier ahead of his Grand Palais retrospective. For the special collaboration, JPG selected two of Kusmi Tea's oldest flavors, Anastasia and Prince Vladimir. Design themes championed by Jean Paul Gaultier for Kusmi Tea include nautical stripes and kitschy rose tattoos.
In addition to the Gaultier-designed tins and boxes of tea, the limited edition range includes a cobranded tote bag and a travel mug with a built-in steeper. The JPG x Kusmi Tea products are available in the retrospective's gift shop at the Grand Palais in Paris or through Kusmi Tea.
Kusmi Tea is an iconic Parisian brand that is also one of the sponsors for his titular Grand Palais retrospective.
Cobranded Designer Teas
These Kusmi Tea Tins Were Designed by Jean Paul Gaultier
Trend Themes
1. Designer Tea Collaborations - There is a trend of fashion designers collaborating with tea brands to create limited edition products.
2. Branded Cobranded Merchandise - The integration of cobranded merchandise such as tote bags and travel mugs offers an opportunity for brands to expand their reach and create unique products.
3. Fashion-inspired Packaging - Design themes inspired by fashion, such as nautical stripes and kitschy rose tattoos, are being incorporated into the packaging of tea products.
Industry Implications
1. Fashion - The fashion industry can explore collaborations with tea brands to create unique products and expand their brand presence.
2. Food and Beverage - Tea brands can leverage designer collaborations and unique packaging to attract a wider consumer base and differentiate their products in the competitive market.
3. Retail and Merchandising - The integration of cobranded merchandise offers retailers an opportunity to enhance their product offerings and create exclusive items for their customers.