The Krumb app combines ephemeral social media with map applications. The Belgian startup lets you attach stories and messages to locations, which are only visible when you are physically at that place.
Users can choose how long their post will last -- an hour, a day or forever. This lets others on the Krumb app to see local tips, memories with your friends, hidden gems nearby, historical facts and even geotagged promotional content. The name of the venture is likely inspired by Hansel and Gretel, and the trail of crumbs they left behind.
The smartphone application, therefore, has a wide range of uses, from travel and exploration to social advertising. The mobile social platform offers lots of local advertising opportunities as well as mobile marketing.
Geotagged Storytelling Apps
The Krumb App Lets You Leave Mobile Messages When Visiting a Place
Trend Themes
1. Ephemeral Social Media - Disruptive innovation opportunity: Develop a platform that combines temporary social media posts with geolocation for targeted local advertising.
2. Geotagged Storytelling - Disruptive innovation opportunity: Create an app that allows users to share narratives and messages attached to specific locations, promoting local tips, historical facts, and promotional content.
3. Mobile Marketing - Disruptive innovation opportunity: Design a mobile marketing strategy that utilizes geotagging and location-based advertising to target users when they are physically at a particular place.
Industry Implications
1. Social Media - Disruptive innovation opportunity: Develop a new social media platform that integrates geolocation and temporary posts for enhanced user engagement and targeted advertising.
2. Travel and Tourism - Disruptive innovation opportunity: Create a travel app that combines storytelling with location-based information, offering users unique insights and recommendations as they explore new places.
3. Advertising and Marketing - Disruptive innovation opportunity: Build a marketing agency specializing in geotargeted advertising, enabling businesses to reach potential customers in specific locations through mobile devices.