The Kris Van Assche AW13 collection targets two kinds of man: the lazy bum and the ambitious tycoon. More than that, it calls to the man who feels caught in the middle between these two very different paths. For the guy who would forever prefer to stay in limbo, the Kris Van Assche AW13 collection gives him that opportunity in the form of hybrid pantsuits.
Presented during the Paris Fashion Week (PFW), the Kris Van Assche AW13 collection revolves around dapper blazers that have been cross-sectioned with classic sweatshirt materials, complete with logos. Whether this comfy material makes an appearance in the mid-section of the suit or takes over the complete top half, it makes a huge impact on the designs.
Sweatshirt-Pantsuit Hybrid Menswear
The Kris Van Assche AW13 Collection is For Two Types of Men
Trend Themes
1. Hybrid Menswear - Opportunity for fashion brands to create innovative menswear designs that merge different styles and materials.
2. Comfort in Fashion - The trend of incorporating comfortable materials into high fashion clothing presents opportunities for designers to create more versatile and wearable pieces.
3. Gender-fluid Fashion - The introduction of hybrid pantsuits blurs the lines between traditional men's and women's fashion, representing a disruptive opportunity for gender-fluid clothing lines.
Industry Implications
1. Apparel Industry - Fashion brands can leverage innovative designs, like the hybrid menswear trend, to appeal to a wider range of customers and create new revenue streams.
2. Luxury Fashion Industry - Luxury fashion brands can differentiate themselves from competitors by incorporating comfort into high-end designs and appealing to consumers looking for a balance between style and comfort.
3. Gender-neutral Fashion Industry - Gender-fluid fashion lines can use the trend of hybrid pantsuits to create more accessible and inclusive clothing options for a wider range of customers.