Kraft Mac & Cheese Deluxe is heading for the freezer aisle as the brand's first foray into the grocery section to provide shoppers with an easy option to pick up on their next trip to the supermarket. The product is a single-serve meal that captures the comforting, signature flavor of the brand's signature macaroni and cheese in an easy to enjoy way. The product comes in two options including Original Cheddar and Four Cheese, which are both formulated with a homestyle cheese sauce and real cheddar as a topping.
The Kraft Mac & Cheese Deluxe frozen meals are branded with the recognizable blue color that shoppers will instantly recognize when perusing the aisle. The product is ready to prepare in the microwave in just six-minutes.
Familiar Frozen Macaroni Meals
Kraft Mac & Cheese Deluxe is Arriving Now in the Freezer Aisle
Trend Themes
1. Frozen Comfort Meals - The rise of frozen comfort meals that are convenient and easy to prepare in the microwave presents an opportunity for food companies to expand their product lines and reach more customers.
2. Instant Single Serve Meals - Instant single serve meals are becoming increasingly popular as consumers look for quick and easy meal options. Companies can create innovative products that cater to this demand for convenience.
3. Classic Brands in New Aisles - Classic brands such as Kraft Mac & Cheese Deluxe expanding into new grocery aisles, there's an opportunity for companies to leverage familiar brand recognition to introduce customers to new product categories and increase sales.
Industry Implications
1. Frozen Food - The frozen food industry has an opportunity to create more convenient and easy-to-prepare meals that appeal to busy consumers and indicate their brand's familiarity to popular and widely consumed meal types.
2. Single-serve Food - The market for single-serve food items continues to grow as more consumers seek quick and easy meal options that don't require extensive preparation. This presents an opportunity for companies to provide more simple and innovative product offerings.
3. Brand Extensions - Brand extensions allow companies to take their well-known product lines into new industries and markets which can expand their customer base and offer new opportunities for business growth.