The Kraft 'Mac & Cheese' brand has decided to tap into social media by creating an interactive iPad app. The 'Dinner Not Art' application allows you to create artistic pieces using virtual macaroni. Moreover, each time you add a new piece of macaroni to your design, Kraft will donate 10 edible noodles to the 'Feeding America' organization.
The brand is currently airing commercials that depict a young child playing with real macaroni pieces, and creating artwork out of it. Kraft is trying to get youngsters to use the app instead of wasting food. On the plus side, this would be beneficial for parents, as they won't have to clean up after their children. This indicates how virtual art is the way of the future.
Virtual Macaroni Artwork Apps
The Kraft 'Mac & Cheese' iPad Tool Allows You to Play with Food
Trend Themes
1. Virtual Art - The use of virtual macaroni in an interactive iPad app demonstrates the trend of incorporating virtual elements into artistic experiences.
2. Interactive Food Apps - The 'Dinner Not Art' app showcases the trend of creating interactive applications that combine food and technology for engaging user experiences.
3. Social Impact Through Technology - Kraft's donation of edible noodles to the 'Feeding America' organization highlights the trend of leveraging technology to support charitable causes and make a positive social impact.
Industry Implications
1. Food and Beverage - The 'Dinner Not Art' app presents opportunities for food and beverage companies to explore innovative ways of engaging consumers through interactive apps.
2. Technology - The incorporation of virtual macaroni in the 'Mac & Cheese' iPad app showcases opportunities for technology companies to develop new tools and applications that merge virtual reality with everyday activities.
3. Nonprofit - The partnership between Kraft and 'Feeding America' highlights the potential for nonprofit organizations to collaborate with companies to leverage technology for social good and fundraising efforts.