The Spring/Summer 2009 ad campaign for Kosiuko shows that Argentinians do it better when it comes to sizzling ads.
The campaign features models Betiana Wolenberg, Marcos Aylling and Florencia Salvioni, and is everything you want in a racy ad. Lots of skin, raw sexual energy, attitude, and even a bit of butt-crack and a hint of girl-on-girl action.
What I particularly like about this campaign is the photography style, which is more natural and unpolished. The body of the model is not flawless or Photoshopped to death, which is what makes the images even more hot.
Romantic + Racy Campaigns
Less Photoshop, More Raw Energy in Kosiuko Ads
Trend Themes
1. Less-photoshopped Advertising - Utilizing natural and unpolished photography styles in advertising campaigns to showcase authenticity and appeal to consumers.
2. Raw Sexual Energy - Incorporating raw and provocative imagery in advertising to captivate and engage consumers.
3. Non-traditional Beauty Standards - Challenging societal beauty standards by featuring models with flaws and imperfections in advertising campaigns.
Industry Implications
1. Fashion - The fashion industry can explore using less photoshopped images in their campaigns to promote authenticity and diverse beauty standards.
2. Marketing and Advertising - Marketing and advertising agencies can embrace raw imagery and sexual energy to create attention-grabbing campaigns that resonate with target audiences.
3. Media and Entertainment - Media and entertainment companies can adopt a more inclusive approach to beauty standards by featuring models with imperfections in their content.