Jonny Wilkinson, the health brand founded by the former rugby player of the same name, recently expanded its portfolio with the introduction of the Gut & Immune Kombucha Health Shots. The new launch comes as more consumers prioritize preventive health in the wake of the global pandemic.
The new Gut & Immune Kombucha Health Shots are available in two variants, each targeting different health concerns. The Gut & Immune Kombucha Health Shot with Ginger, Grapefruit & Lemon offers the daily recommended Vitamin C and D3 dose to support a healthy immune system. The Gut & Brain Kombucha Health Shot with Elderberry, Blueberry & Açai boasts the full recommended amount of daily iodine and Vitamins B3, B6, B7, and B12, supporting psychological health.
Kombucha Health Shots
Jonny Wilkinson Supports Immunity and Brain and Gut Health With New Offering
Trend Themes
1. Preventive Health - The introduction of Gut & Immune Kombucha Health Shots highlights the growing trend of consumers prioritizing preventive health in the wake of the global pandemic.
2. Functional Beverages - Kombucha Health Shots offer a new product category in the functional beverages trend, targeting specific health concerns with added vitamins and nutrients.
3. Targeted Vitamin Supplementation - The Gut & Immune and Gut & Brain Kombucha Health Shots demonstrate the use of targeted vitamin supplementation to address specific health concerns.
Industry Implications
1. Health and Wellness - The introduction of Gut & Immune Kombucha Health Shots aligns with the growing health and wellness industry catering to consumers who prioritize preventive health measures.
2. Functional Beverages - Functional beverages is an industry that can benefit from the inclusion of targeted vitamin supplementation, like that found in Kombucha Health Shots.
3. Natural and Organic Products - The use of natural ingredients in Kombucha Health Shots, like ginger, grapefruit, and elderberry, aligns with the trend of consumers seeking natural and organic products in the health and wellness industry.