When a group of artists decide to hijack a giant display of urban advertisement you get the Kolotoc 'Merry-Go-Round', and it definitely isn't just your average amusement park ride but a swing that makes a social statement.
Czech artists Vojtech Frohlich, Ondrej Mlady, Jan Simanek and Vladimer Turner put on a playful performance by combining courage and carabiners with a rotating billboard. Using the maintenance ladder the crew rigged up makeshift wooden swings during broad daylight hours and adorned them with balloons to enhance the carnival-style experience.
It's a shame the Prague display isn't something that can be a common sight in countries around the world, but the Kolotoc 'Merry-Go-Round' gains an advantage point for the artists in the war between creativity and commercialization. This clever crew would no doubt win in a swing vote!
Spinning Billboard Swings
The Kolotoc 'Merry-Go-Round' Project is Amusement via Advertisements
Trend Themes
1. Amusement Advertisements - Combining amusement park rides with advertising can create a unique and engaging experience for consumers.
2. Guerrilla Marketing - Hijacking urban advertising displays with creative installations can make a bold statement and generate buzz.
3. Carnival-style Activations - Creating a playful and festive atmosphere through interactive installations can increase consumer engagement and brand awareness.
Industry Implications
1. Advertising - Advertising agencies can explore the concept of combining amusement park rides with advertising for a unique and engaging approach to advertising.
2. Event Planning - Event planners can create guerrilla marketing installations to generate buzz and interest surrounding events.
3. Amusement Parks - Amusement parks can incorporate carnival-style activations to create a festive and interactive atmosphere for visitors.