Effortlessly chic with a touch of androgyny, the Kocca Fall 2013 collection offers the perfect wardrobe to transition seamlessly from summer to autumn. It is full of classic tees, slim denim and elegant coats that allow women to tap into their elegant and easy side simultaneously.
The Kocca Fall 2013 ad campaign showcases the pieces beautifully. Captured at the Port Forum marina in Barcelona, Spain, the looks were shot by New York-based photography and creative duo Hunter & Gatti. The concrete backdrop and calm waters complement the urban aesthetic of the collection perfectly.
The Italian brand enlisted model Bregje Heinen to be the face of the Kocca Fall 2013 ad campaign. Makeup artist Frank Garret and hair stylist Paco Garrigues perfected the Dutch beauty's stylishly sophisticated looks of heavy knits, plaids and more.
Effortless Androgynous Fashion
The Kocca Fall 2013 Campaign Stars a Chic Bregje Heinen
Trend Themes
1. Androgynous Fashion - Disruptive innovation opportunity: Develop gender-neutral clothing lines that cater to the growing demand for androgynous fashion.
2. Transitioning Wardrobe - Disruptive innovation opportunity: Create smart closet apps that help users seamlessly transition their wardrobe from one season to another.
3. Urban Aesthetic - Disruptive innovation opportunity: Design sustainable fashion collections with an urban aesthetic to meet the increasing demand for eco-friendly and stylish clothing.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate AI technology and virtual reality to revolutionize the fashion industry's shopping experience.
2. Apparel Retail - Disruptive innovation opportunity: Utilize blockchain technology to create transparent and ethical supply chains for the apparel retail industry.
3. Beauty - Disruptive innovation opportunity: Develop vegan and cruelty-free beauty products to meet the growing consumer demand for sustainable and ethical beauty choices.