Knauf and Brown recognized a difficulty when it came to certain household items: many people don't develop any sort of relationship with various items. Instead they become passive, which at times causes some to waste more and not take care of objects.
For example, many individuals do not think twice about the light switch, which can cause certain people to not take care of it. What Knauf and Brown are trying to do with their latest designs in the Standard Collection, is make people think more when interacting with things like lamps and tables for example. The hope is that individuals will understand the effort that goes into building these items, and then appreciate their value. Even a light switch started somewhere, so there's no need to disregard it as unimportant! Photo Credits: designboom, knaufandbrown
Interaction-Encouraging Furniture
Knauf and Brown Want People to Think More About Objects
Trend Themes
1. Interaction-encouraging Furniture - Opportunity for disruptive innovation in furniture design to promote active engagement and appreciation of everyday objects.
2. Enhanced User Experience - Opportunity for disruptive innovation in user interface design to encourage more thoughtful and intentional interactions with household items.
3. Sustainable Consumer Behavior - Opportunity for disruptive innovation in product design to promote sustainability and encourage customers to value and take care of their belongings.
Industry Implications
1. Furniture Design - Opportunity for disruptive innovation in the furniture industry to create designs that encourage active engagement and appreciation of everyday objects.
2. User Interface Design - Opportunity for disruptive innovation in user interface design to enhance the user experience and encourage more thoughtful interactions with household items.
3. Product Design - Opportunity for disruptive innovation in product design to promote sustainability and foster a sense of value and responsibility for belongings.