KM20, a retailer that's based out of Moscow, recently unveiled a new sweater that it created in collaboration with menswear designer Resort Corps that boasts graphics that are inspired by the information that's typically included on a business card.
The simple design features the name of the menswear designer on the front of it in simple serif lettering, whereas the back contains all the information one needs to find KM20's newest in-store location in Russia. This includes the retailer's name, phone number, street address, email and website. Below this information is red letting that reads "FREEDOM IS PARADISE," which provides some contrast to the white lettering that is used on the rest of the sweater.
Business Card-Inspired Sweaters
KM20 and Resort Corps Joined to Design a Promotional Garment
Trend Themes
1. Promotional Fashion - Creating garments that serve as wearable advertisements presents disruptive innovation opportunities for businesses to generate brand awareness.
2. Graphic-driven Apparel - Designing clothing with graphics inspired by unconventional sources opens up innovative possibilities in fashion and personal expression.
3. Information-based Design - Incorporating informational elements into fashion design offers opportunities for creative branding and communication strategies.
Industry Implications
1. Retail - The retail industry can explore the use of promotional garments as a unique way to engage customers and increase brand visibility.
2. Fashion - Within the fashion industry, there is room for graphic-driven apparel that breaks away from traditional design aesthetics and appeals to a niche audience.
3. Marketing - The marketing industry can leverage information-based design in fashion as a creative way to communicate brand messages and engage consumers.