Hand soap brand Lifebuoy takes aim at our increasingly germaphobic society with this new ad campaign. "You eat what you touch" is their tagline. These surreal images of a kitten croissant and a hamster muffin are not creepy breakfasts made from pets, but are instead meant to stress the company’s message of hand-washing hygiene.
It is a creative way to get attention and perhaps even encourage non-germaphobes into thoroughly washing up before they eat. Just be thankful Lifebuoy kept it to petting pets before eating and not digressing to other much more disgusting, bacteria-laden things we do daily with our hands.
Kitten Croissant Ads
Lifebuoy Soap Reminds Us That 'You Eat What You Touch'
Trend Themes
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Hygiene Messaging — Lifebuoy's unique ad campaign uses surreal images to emphasize the importance of hand-washing hygiene.
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Attention-grabbing Ads — Lifebuoy's use of images like a kitten croissant attracts consumers' attention to their messaging.
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Creative Advertising Approaches — Lifebuoy's unconventional ad campaign explores new ways of communicating health and hygiene messages.
Industry Implications
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Hand Soap — Lifebuoy's ad campaign promotes their hand soap as a way to maintain hygiene.
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Personal Care — Lifebuoy's messaging on hygiene aligns with the personal care industry's focus on cleanliness and sanitation.
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Advertising — Lifebuoy's creative approach to advertising offers inspiration for other companies to think outside the box in their marketing strategies.