Streetwear retailer KITH works in collaboration with Lucky Charms and get into the holiday spirit with the launch of its KITHmas collection for the season. The capsule features a plethora of house designed goods, some of which are made in collaboration with KITH Treats as well.
The result of this is seasonally appropriate and feature a colorful selection of goods that boast branding details. Some of the standout designs include the hoodie that showcases a reindeer jumping over the logo right at the center of the chest. Another notable design is the goose down fill puffer jacket that is completed in a patchwork bandana print in pastel hues that reference the hues of Lucky Charms cereal.
Holiday Cereal-Themed Streetwear
Kith and Lucky Charms Celebrate a Festive KITHmas
Trend Themes
1. Cereal-themed Streetwear - Opportunities exist for other cereal brands to collaborate with streetwear retailers and create their own collections to appeal to the younger demographic.
2. Seasonal Collaborative Collections - Collaborations between brands that are relevant to a particular holiday season can be an effective marketing strategy to drive sales and build brand awareness.
3. Branded Hoodies and Jackets - The use of pastel hues and bold branding designs on hoodies and puffer jackets is a trending style that can be adopted by retailers in different industries to attract young consumers.
Industry Implications
1. Cereal Industry - Cereal brands can partner with other fashion retailers to offer exclusive limited-edition products that appeal to a younger audience and generate buzz around their brand.
2. Fashion Retail Industry - Retailers can explore collaborations with food and beverage brands to create unique seasonal collection and differentiate their brands from competitors.
3. Marketing Industry - Marketing agencies can specialize in holiday-themed campaigns for brands and create partnerships with industry-specific retailers to achieve profitable sales.