The KITH Versace collection is a collaborative project that joins the New York-based retail label with the luxury fashion house. Recently, it was revealed that Bella Hadid was the face of the KITH Versace womenswear selection and now Lucky Blue Smith is unveiled as the face of the menswear counterpart. The capsule features outerwear options, sportswear, and formal attire.
Some of the pieces include puffer coats made from velour, blazers made with silk, denim zippered jackets, nylon tracksuits, and camel hair coats. To accompany the apparel are a selection of footwear options as well, featuring sneakers made from leather materials. Notably, the signature Chain Reaction shoes are available in a velour construction, enclosed with both zippers and velcros. The collaborative collection is set to launch on February 15th online and at KITH store locations.
Luxe Joint Menswear Capsules
Lucky Blue Smith Stars in the KITH Versace Menswear Lookbook
Trend Themes
1. Luxury-menswear-collaborations - The success of the KITH Versace collaboration indicates a growing trend of luxury fashion houses partnering with streetwear brands to create unique menswear collections.
2. Blurring-of-fashion-lines - The KITH Versace menswear capsule features a mix of formalwear, sportswear, and casual streetwear pieces, highlighting a trend towards a more fluid and less defined approach to fashion categories.
3. Velour-apparel - The use of velour in the KITH Versace collection, particularly in their puffer coats and footwear, shows a trend towards incorporating plush and tactile materials in menswear.
Industry Implications
1. Luxury Fashion - The KITH Versace collaboration highlights an opportunity for luxury fashion houses to tap into the streetwear market and appeal to younger consumers.
2. Streetwear - Collaborations with established luxury fashion houses like Versace present an opportunity for streetwear brands like KITH to elevate their brand image and expand their reach.
3. Menswear - The success and popularity of the KITH Versace collection demonstrate the potential of menswear as a lucrative market for fashion collaborations and product offerings.