The contemporary cosmetic Kite Beauty proves there is room to innovate in the cosmetic category with its On The Glow Concealer. The product comes in card-sized and pod-based packaging that is hard (or maybe even impossible) to come by in the market. This means that the formulation is ideal for on-the-go consumers—as the name playfully hints. Furthermore, Kite Beauty's offering guarantees medium coverage and a natural finish.
While the One The Glow Concealer is Kite Beauty's star product, the brand also innovates in other spaces. For Valentine's Day, Kite Beauty has launched an artificial intelligence-powered bot that will "give you suggestions for date night, help you pick an outfit, and even stop you from texting your ex." The AI activation is called GalPal and to sign up, you need to go to Kite Beauty's website and text 1-680-213-7336 to chat.
Pod-Based Concealers
Kite Beauty's on the Glow Concealer is Convenient and Pocket-Sized
Trend Themes
1. Pod-based Packaging - Other cosmetic companies can innovate by creating pocket-sized cosmetic packaging to make it convenient for on-the-go consumers.
2. Medium Coverage Cosmetics - Making a natural-looking medium coverage product that is easy to apply and buildable can be a disruptive innovation opportunity in the cosmetics industry.
3. AI-powered Beauty Tech - Utilizing artificial intelligence in the beauty industry for personalized suggestions and advice could be a disruptive innovation opportunity for beauty companies.
Industry Implications
1. Cosmetics - Cosmetic companies can innovate by creating new products with unique packaging that is tailored to the needs of on-the-go consumers.
2. Fashion - Incorporating AI technology in the fashion industry for personalized styling and wardrobe advice could be a disruptive innovation opportunity for fashion businesses.
3. Technology - The use of AI technology in beauty and fashion industries indicates that the technology industry can create disruptive innovation opportunities that merge technology with other industries.