Kit Kat has debuted a new flavor in its 'Kit Kat Duos' line, which are versions of the brand's traditional chocolate bars that are infused with additional flavors. This new flavor is 'Strawberry + Dark Chocolate' and it is available in king-size and standard packages on release. These kit kat bars boast a combination of real strawberry, rich dark chocolate, and artificial flavoring. While this Kit Kat Duo product was released in advance for Valentine's Day, which is a popular time of year for the combination of strawberries and chocolate, this treat will be a permanent addition to Kit Kat's product base.
In addition to this Kit Kat Duo bar, the brand has released a new flavor of its 'THiNS' as well, which is 'Chocolate Hazelnut.' This timeless mixture of nuts and chocolate is now available in small bite-size Kit Kat bars. These miniature bars come in 3.1 oz. and 7.37 oz. bag sizes, so there are enough Chocolate Hazelnut THiNS to share around with each order.
Multi-Flavored Chocolate Bars
Kit Kat Has Launched a New Hybrid Berry and Chocolate Treat
Trend Themes
1. Hybrid Chocolate Flavors - Combining different flavors in chocolates provides a unique taste that appeals to consumers across different age groups.
2. Miniature Chocolate Bars - Consumers appreciate having the option to purchase smaller-sized chocolate bars so they can enjoy a snack without overindulging.
3. Limited Edition Chocolates - Releasing limited edition chocolate flavors is a good way for brands to create buzz and attract new consumers to their products.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can take advantage of the rising popularity of flavored chocolates by experimenting with different flavor combinations to create unique products.
2. Retail Industry - The retail industry can benefit by stocking miniature versions of popular chocolates, which can appeal to consumers looking to make smaller purchases.
3. Marketing and Advertising Industry - The marketing and advertising industry can assist chocolate brands in creating buzz around new limited edition flavors by utilizing social media and influencer marketing.