PopSugar TV's Kirbie Johnson breaks down a key holiday accessory in her DIY headband video. BellaSugarTV, an offshoot of the PopSugar label, followed Johnson as she worked with sparkles and elastic bands.
BellaSugarTV's on-camera reviews have already amassed over 25,000 subscribers and approximately 5.6 million views. The speed and simplicity of this Johnson review illustrates why so many have flocked to these Youtube-available clips.
To produce this sparkly hair accessory, followers of Johnson will require a stretchy headband, hot glue, strips of sequined ribbon, small clear crystals, scissors and tweezers. The assembly process is almost evident as viewers layer the varying forms of glitter upon one another. The beauty expert takes Chanel's Fall/Winter 2012 jewel-encrusted eyebrows as her starting point.
DIY Holiday Hair Accessories
The Kirbie Johnson Headband Tutorial is Instructive
Trend Themes
1. DIY Hair Accessories - Opportunity for businesses to create and sell DIY hair accessory kits and provide tutorials for customers to make their own unique accessories at home.
2. Online Beauty Tutorial Videos - Potential for brands to create their own tutorial videos to showcase their products and reach a wide audience through platforms like YouTube.
3. Customization and Personalization - Growing demand for personalized accessories, opening up possibilities for businesses to offer customizable options for customers to design their own unique hair accessories.
Industry Implications
1. Beauty and Cosmetics - Hair accessory brands can leverage the DIY trend by offering a range of products for customers to create their own accessories and experiment with different styles.
2. Online Retail - With the rise in online tutorial videos, there is an opportunity for e-commerce platforms to partner with beauty influencers and sell their recommended hair accessories directly through their online stores.
3. Craft and Hobby - The DIY trend presents an opportunity for craft and hobby retailers to offer a variety of materials and tools specifically for creating hair accessories, targeting both DIY enthusiasts and casual hobbyists.