These new Kingsmill breads are being launched in the UK in response to the growing demand for craft-style breads, but with a decidedly convenient format.
The breads come in the Malted Bloomer and The Great White Bloomer with Sourdough, which are both crafted with high-quality ingredients. The Malted Bloomer boasts a more malty flavor profile over The Great White Bloom with Sourdough, which is a new twist on a conventional white bread that highlights sourdough for added flavor. The products are arriving now at Asda and Tesco locations across the UK.
Head of Marketing at Allied Bakeries Emma Eggleton commented on the new Kingsmill breads saying, "Our new bloomer loaves are full of delicious flavour, from sourdough to malt, and the perfectly developed slice thickness will allow both parents and little ones to enjoy, offering consumers more choice and still delivering on our commitment to help the nation get more fibre in their diets."
Prepackaged Craft-Style Breads
These New Kingsmill Breads Come in Two Options to Choose From
Trend Themes
1. Craft-style Bread Convenience - Opportunity for bakeries to offer craft-style breads in convenient packaging for on-the-go customers.
2. Flavor-infused Bread - Opportunity to experiment with unique flavor profiles in bread to appeal to adventurous eaters.
3. Health-conscious Bread - Opportunity to develop breads with added fiber or other health benefits to appeal to health-conscious consumers.
Industry Implications
1. Bakery - Bakeries can explore new techniques and flavors to produce craft-style breads in convenient packaging.
2. Food Retail - Food retailers can introduce craft-style breads in convenient packaging to appeal to on-the-go customers and health-conscious consumers.
3. Packaging - Packaging companies can develop innovative and sustainable packaging solutions for craft-style breads in convenient packaging.