The photoshoot starring model Kinga Rajzak for Vogue Russia looks like it was captured more for a lookbook than a magazine. Crisp and minimalist, it focuses on the outfits beautifully. Considering that it is honing in on the Jil Sander Spring 2013 collection in particular, it is no surprise that it comes off as a catalog.
The editorial starring Kinga Rajzak for Vogue Russia was shot by photographer Emma Tempest in studio against a stark white backdrop. Set to appear in the February 2013 issue of the magazine, the collection highlight is particularly exciting considering it was designed by the label’s founder after an eight-year-long hiatus. With a slight breeze in the air, the images are refreshing.
Minimalist Windblow Editorials
Kinga Rajzak for Vogue Russia Shows Jil Sander's Spring 2013 Line
Trend Themes
1. Minimalist Fashion - Opportunities for companies to design and market minimalist clothing and accessories
2. Catalog Style Photoshoots - Opportunities for brands to create editorial photoshoots that resemble product catalogs
3. Studio Photography - Opportunities for photographers and studios to experiment with minimalist studio photography
Industry Implications
1. Fashion - Minimalist fashion brands can benefit from this trend
2. Publishing - Publishing companies can experiment with catalog-style editorial photoshoots
3. Photography - Photography studios can experiment with minimalist studio photography