If the ancient Egyptians were right about death, the regular modern people in these King Tut ads will be surrounded by the things that they love after they've passed. Of course they will have to get up to visit the washroom at some point.
The characters in these three clever prints still have their eyes open, suggesting that these efforts to establish their ideal tombs are perhaps blatant hints to their loved ones or acts of anxiety with the thought of leaving their possessions behind. One man has placed himself comfortably upon his workbench, another in his lounge amidst his books and movie collection, while the third, a knight, is dressed in his armor and surrounded in weapons. These National Geographic King Tut ads invite the public into the tomb of the ancient ruler, to see what his equivalent earthly loves were.
Toolshed Tomb Campaigns
These King Tut Ads Asks What You'd Bring into the Afterlife
Trend Themes
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Afterlife Advertising — Advertisers can capitalize on people's desire to bring their possessions to the afterlife.
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Sentimental Marketing — Marketers can use sentimental value to promote their products and services.
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Eternal Materialism — Society's materialistic obsession can extend beyond this lifetime, creating opportunities for businesses to cater to this desire.
Industry Implications
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Funeral Services — Funeral homes can offer tailored tomb and burial services in line with people's possessions or interests.
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Self-storage — Self-storage companies can offer customers advice and services for storing items that they believe are essential for their afterlife.
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Travel and Tourism — Tour companies can offer themed tours to famous tombs and other sites of historical significance to cater to people's interests in the afterlife and possessions.