As the Kardashian clan continues to market themselves in the realms of beauty, fashion and social media, it’s only fitting that a Kim Kardashian video game would be next on the marketing agenda.
If you thought the world didn’t need any more Kardashian-related merchandise, then brace yourself for Kimmy K’s latest video game creation. The highest paid member of the Kardashian clan uploaded a picture of a cartoon version of herself onto her Instagram profile with the caption, "Sneak peak from my upcoming project! Super excited about this! #KimKardashianGame." While there aren’t many official details released yet as to what the game will be about, I think it’s safe to say it will star Kimmy and allow users to interact with her Hollywood lifestyle. How well will this game do? Only time will tell.
Socialite Video Games
The Kim Kardashian Video Game is an Unusual Product Launched by the Star
Trend Themes
1. Celebrity Video Games - As more celebrities get involved in creating video games, there are opportunities for disruptive innovation in the gaming industry to create unique experiences for fans.
2. Influencer-branded Products - As influencers continue to monetize their online presence, there are opportunities for disruptive innovation in creating unique branded products, such as video games.
3. Interactive Celebrity Experiences - The rise of celebrity-centered video games and other interactive experiences presents an opportunity for innovation in creating immersive and personalized experiences with the stars fans love.
Industry Implications
1. Gaming - The gaming industry can explore opportunities to create more celebrity video games and partner with influencers to create unique gaming experiences that attract new audiences.
2. Entertainment - The entertainment industry can explore opportunities to leverage influencers and celebrity brands to create new revenue streams by expanding into other product categories, such as video games.
3. Marketing - Digital marketers can explore opportunities to leverage the popularity of celebrity video games and influencer-branded products to reach new audiences and engage with existing ones in innovative ways.