KIKI World launched earlier this year in May with the mission "to empower consumers by helping them create what they want, not what an industry says they need," as noted by Brendan Garner who is the brand's head of marketing and strategy.
The brand launches Pretty Nail Graffiti, which is a nail polish that can peel off and also notably dry within seconds. The first launch featured the option of three colors -- this includes black, white, and crackle as a nod to the early 2000s. Now, after the brand opened up virtual polls and landed on the shades Yoshi, which is a bright green, Moon Rock, which is a cool grey, and Violet Haze, which is lavender.
Customer-Crafted Beauty Products
KIKI World Presents a New Product Made by Consumers
Trend Themes
1. Consumer-customized Beauty Products - Opportunity for beauty brands to offer customizable products that allow consumers to create their own unique formulas and colors.
2. Peel-off Nail Polish - Chance for nail polish brands to develop innovative formulas that easily peel off without the need for nail polish remover.
3. Virtual Polling for Product Development - Disruptive innovation opportunity for brands to engage with consumers and gather feedback through virtual polls to determine product features and options.
Industry Implications
1. Beauty and Cosmetics - Opportunity for beauty brands to capitalize on consumer demand for customizable, innovative, and easy-to-remove nail polish products.
2. Nail Care - Chance for nail care brands to offer peel-off nail polish options that provide convenience and a hassle-free removal process.
3. Market Research and Customer Engagement - Disruptive innovation opportunity for companies specializing in virtual polling and consumer feedback platforms to collaborate with brands in product development.