'Kids Read Mean Tweets' was created by the Canadian Safe School Network in order to relay the effect cyber bullying has on teens. Created similarly to that of the infamous Celebrities Reading Mean Tweets on 'Jimmy Kimmel Live,' students read hurtful tweets about themselves from their peers. Although the segment on Jimmy Kimmel pokes fun more at the tweets themselves this PSA shows not everyone receives the tweets in the same way.
The video has exploded on YouTube gaining 1,000,000+ views in little over a weekend. Kids Read Mean Tweets is an amazing PSA that helps bridge the gap between Hollywood's idea of comedy to the real world. Cyber bullying is becoming increasingly popular among teens as social media becomes more integrated into our lives.
Cyber Bullying PSAs
Kids Read Mean Tweets Plays off of Jimmy Kimmel's Celebrity Segment
Trend Themes
1. PSA Videos - Creating PSAs that use relatable content, such as reading mean tweets, can effectively raise awareness about important social issues like cyber bullying.
2. Celebrities Reading Mean Tweets - Leveraging the success of segments like 'Celebrities Reading Mean Tweets' can inspire innovative approaches to addressing serious topics through entertainment.
3. Social Media Impact - As social media becomes increasingly integrated into our lives, there is a growing need to address the impact of cyber bullying on users, particularly teenagers.
Industry Implications
1. Advertising - Advertising agencies can collaborate with organizations to produce impactful PSAs that tap into popular culture references and engage the audience.
2. Online Safety - Companies specializing in online safety can develop tools and campaigns that educate users about cyber bullying and promote a safe online environment.
3. Entertainment - Entertainment industry professionals can explore ways to create thought-provoking content that raises awareness about social issues like cyber bullying.