Alicia Keys' 'Keys Soulcare' has released its full collection following a preliminary product release last month. The exciting singer-led brand launched last year in collaboration with e.l.f. cosmetics. Following Keys' ethos, the skincare brand bases itself around function and routine, offering products that can be seamlessly incorporated into one's life.
The full collection includes six new products that can satisfy anyone's nighttime routine. Some of the items include an exfoliator that's aimed at brightening the complexion, a body balm that offers hydration anywhere, and a cleanser that's comprised of turmeric and chamomile. Other items offered include the face mask which is designed to help the skin glow, a revitalizing mist and a 'skin transforming' cream.
Routine-Focused Skincare Collections
Alicia Keys' 'Keys Soulcare' Released Its First Collection
Trend Themes
1. Routine-focused Skincare - There's an opportunity to create more routine-focused skincare products that can be seamlessly incorporated into people's lives.
2. Function-based Skincare - There's a trend towards skincare brands offering function-based products that cater to specific needs and concerns.
3. Natural Ingredients in Skincare - There's an increasing demand for skincare products made from natural ingredients like turmeric and chamomile.
Industry Implications
1. Skincare Industry - The skincare industry can benefit from providing more routine-focused, function-based products that are made with natural ingredients.
2. Cosmetics Industry - The cosmetics industry can expand by collaborating with skincare brands to create routine-focused products with natural ingredients that complement their offerings.
3. Wellness Industry - The wellness industry has an opportunity to incorporate more skincare products into their offerings, emphasizing the importance of self-care routines for overall wellness.