Schlage Locks has come up with the ingenious and exciting ‘Key to Strong’ challenge. This interactive publicity stunt started out by choosing one lucky Seattle resident, Joshua Paul, and locking him in a tiny house in the middle of the city’s downtown area. Armed with a Twitter account, ‘@LockedinaHouse,’ Joshua’s only hope of release was the citizens of Seattle.
Following clues left around the city and the Internet, along with some help from Joshua’s Twitter account, people journeyed around the city to find the key to the tiny house. The motivation for helping out this fellow Seattle resident? Glory -- and a $5,000 cash prize.
The Key to Strong challenge was a huge success, generating double-digit sales growth for the company and increasing site traffic immensely.
Social Media Scavenger Hunts
Twitter Guides Participants in the ‘Key to Strong’ Challe
Trend Themes
1. Interactive Publicity Stunts - Opportunities to engage consumers through immersive and memorable experiences, creating buzz and driving sales.
2. Crowdsourced Marketing - Harnessing the power of the crowd to promote products or services through user participation and social media engagement.
3. Gamification - Using game mechanics and elements to motivate and incentivize consumers, driving brand awareness and customer loyalty.
Industry Implications
1. Marketing and Advertising - Innovative approaches to marketing campaigns utilizing interactive experiences and crowdsourcing.
2. Social Media - Platforms like Twitter provide a key tool for engaging consumers and driving participation in social media-driven campaigns.
3. Home Security - Brands in the home security industry can leverage interactive challenges and gamification to increase brand awareness and customer engagement.