The hottest months of the year are upon us in North America as well as in many other parts of the world, so the Starbucks Key Lime Cream and Yoghurt Frappuccino is a new option to stay cool that is exclusively available in Japan. The Frappuccino incorporates a blend of two different kinds of tart flavoring including key lime juice along with key lime custard that is balanced with yogurt and a whipped cream topping.
The Starbucks Key Lime Cream and Yoghurt Frappuccino is caffeine-free, which has been a distinct focus by the brand within many markets around the world. This likely comes as a response to younger consumers heading into the brand's retail establishments wanting to try something that isn't coffee-based.
Cold Pie-Inspired Drinks
The Starbucks Key Lime Cream and Yoghurt Frappuccino is Refreshingly Tart
Trend Themes
1. Non-coffee Beverages - Opportunity for coffee shops to expand their offerings to attract younger, non-coffee drinkers.
2. Tart Flavors - Trend towards tart flavors in the beverage industry, opening up opportunities for new and unique flavor combinations.
3. Seasonal Beverages - Increased demand for refreshing, seasonal beverages during hotter months provides opportunities for product innovation and differentiation.
Industry Implications
1. Coffee Shops - Opportunity for coffee shops to expand their non-coffee offerings to attract new customers and meet changing consumer preferences.
2. Beverage Manufacturing - Trend towards tart flavors in beverages presents opportunities for beverage manufacturers to create new product lines and flavors.
3. Food Service Industry - Increased demand for seasonal, refreshing beverages presents opportunities for food service industry to differentiate and innovate their beverage offerings.