The highly respected CEO of Saatchi & Saatchi as well as the author of famed book, "Lovemarks," Kevin Roberts, was thrilled with what Jeremy Gutsche’s book has to offer, saying, "Rebellious and seductive, EXPLOITING CHAOS is a love potion for relentlessly creative souls looking to break boundaries, ignite customer passion and start a revolution."
After all, if anyone should know how to spot the start of a revolution it's Kevin Roberts. He did invent and promote the idea of ‘Lovemarks’ being used to further a brand. With mystery, sensuality and intimacy, Roberts believes a brand can command both respect and love--or in other words, lovemarks.
It is obvious that Jeremy Gutsche’s breakout book, EXPLOITING CHAOS, is a lovemark of its own.
Kevin Roberts EXPLOITING CHAOS Testimonial
Kevin Roberts EXPLOITING CHAOS Testimonial
Trend Themes
1. Creative Innovation - Opportunities exist to break boundaries and ignite customer passion through rebellion and seduction, as showcased in Jeremy Gutsche's book EXPLOITING CHAOS.
2. Brand Loyalty - The concept of lovemarks, as promoted by Kevin Roberts, emphasizes the importance of creating brands that command both respect and love, presenting disruptive innovation opportunities in building strong customer relationships.
3. Revolutionary Thinking - Jeremy Gutsche's book EXPLOITING CHAOS serves as a love potion for relentlessly creative souls, providing inspiration and strategies to start a revolution in various industries.
Industry Implications
1. Marketing and Advertising - Creative innovation and the concept of lovemarks can revolutionize marketing and advertising strategies, transforming the way brands connect with customers.
2. Publishing - Books like EXPLOITING CHAOS offer an opportunity for the publishing industry to embrace revolutionary thinking and explore disruptive ways to captivate readers and dominate the market.
3. Brand Management - Understanding and implementing the principles of lovemarks can disrupt traditional brand management practices, enabling companies to create powerful emotional connections with consumers.