The new Kettle Chips packaging features new branding and a larger format yet has been released with a deeper purpose in order to offer consumers more product to share. According to Kettle Foods, the new size format comes as a response to consumers in the UK who are choosing nights in with friends and family over dining out as a result of the impending Brexit. The new chip bags feature a centralized logo along with the same color format as the brands previous iterations.
Kettle Foods Marketing Director, Andrew Slamin, spoke on the new launch saying, "[It] represents a fabulous opportunity for retailers to capitalise on the continuing consumer trend towards more premium snacking options, particularly in sharing formats. The big bag format offers premium quality at a lower price per kilo which will be especially attractive to consumers at a time when many other brands are having to increase prices or reduce pack sizes."
Sharing-Friendly Chip Packaging
The New Kettle Chips Big Bags Come as a Response to Brexit
Trend Themes
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Premium Snacking Options — Opportunity for brands to capitalize on the trend towards more premium snacking options, particularly in sharing formats.
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Large Format Packaging — Disruptive innovation opportunity for food packaging companies to develop larger format packaging options that cater to the growing demand for sharing with friends and family.
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Consumer Preference for Nights In — Potential for industries to explore products and services that cater to the consumer trend of choosing nights in with friends and family over dining out.
Industry Implications
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Food Packaging — Opportunity for food packaging companies to create innovative chip bag designs that offer larger format for sharing.
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Snack Food — Disruptive innovation opportunity for snack food brands to create new premium snacking options in larger sharing formats.
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Entertainment and Home Dining — Potential for entertainment and home dining industries to provide products and services that cater to the consumer preference for nights in with friends and family.