New York-based indie watch brand Martenero released the new Kerrison watch as a simple three-handed timepiece for everyday wear.
The watch features a unique and eye-popping design that is powered by a Miyota 9015 automatic movement. The multi-faceted dial comes in four bright and exciting colorways to offer either dressy or casual styles. In addition to the different color options, the watch is also being sold in either 38mm or 42mm case diameters to be the perfect size for any wrist.
With a dark brown leather strap and sleek silver body, the new Kerrison watch from Martenero is available online for $595, designed to be the only watch a consumer could ever need for work or a night out.
Affordable Mechanical Watches
The Kerrison Watch from Martenero is a Simple Yet Stylish Timepiece
Trend Themes
1. Affordable Mechanical Watches - The trend of indie watch brands offering mechanical watches at lower price points creates opportunities for more accessible luxury fashion products.
2. Colorful and Eye-catching Watch Designs - The trend of unique and colorful watch designs creates an opportunity for brands to differentiate their products and appeal to a younger and trendier consumer base.
3. Adjustable Watch Sizing - The trend of watch brands offering options for different case diameters creates an opportunity for a more inclusive and customizable product that caters to a wider range of consumers.
Industry Implications
1. Fashion and Accessories - The fashion and accessories industry can leverage the trend of affordable mechanical watches and colorful and eye-catching watch designs to offer more affordable yet stylish luxury fashion products.
2. Watchmaking - The watchmaking industry can benefit from the trend of offering adjustable watch sizing, as it caters to more consumers with varying wrist sizes.
3. E-commerce - The e-commerce industry can benefit from the trend of indie watch brands offering customizable and unique products online, catering to a younger generation of consumers who prefer to shop digitally.