It's been exciting to feature an abundance of cause-oriented and ethical coffee brands on Social Business, and today we're adding another to that list: KereKere Coffee, a cafe-style kiosk focused on generosity and community.
KereKere, based in Melbourne, Australia operates under the motto to "give without expectation."
Every month, the social business sets aside $1,000 to go to a charitable cause in the Environmental, Cultural, Social or Health category. Each time a customer makes a purchase, they have the opportunity to select the cause they would most like to see supported.
In addition, KereKere hires two young people a year to learn 'the art of coffee making' and incorporate an attitude of generosity into the business.
KereKere was started by James Murphy, a social worker who wanted to apply his passion for community and ethics to business. He launched the first KereKere coffee cart at The University of Melbourne in 2007. Today it's evolved into the inviting kiosk seen in the photos.
"KereKere is named after the concept that inspired it - 'KereKere', a Fijian custom in which a relative or neighbour can request something that is needed and it must be willingly given with no expectation of repayment," the site explains. "This spirit is the core of the KereKere social and business model – give without expectation."
Contact Information
KereKere Coffee website
Generosity Cafes
KereKere Coffee Kiosk in Melbourne Lets Customers Pick a Cause
Trend Themes
1. Generosity-focused Businesses - The rise of generosity-focused businesses catering to ethically-minded consumers creates opportunities for entrepreneurs to create value by unique approaches to incorporating philanthropy in their business model.
2. Socially Responsible Consumption - Consumers are motivated by social responsibility when making purchases, leading to opportunities for businesses to create innovative solutions to connect consumers with causes that matter to them.
3. Ethical Coffee Retailers - The growth in popularity of ethical coffee brands and increased consumer awareness of sustainability create opportunities for socially conscious entrepreneurs to meet the demand for sustainable, philanthropic, and socially responsible coffee products.
Industry Implications
1. Charitable Organizations - Charitable organizations that fall under the Environmental, Cultural, Social or Health category can leverage generosity-focused businesses like KereKere Coffee to generate donations and raise awareness of their causes.
2. Coffee Industry - The coffee industry, specifically retailers, can incorporate philanthropic and sustainability initiatives that increase customer loyalty and promote socially responsible practices.
3. Social Entrepreneurship - Socially conscious entrepreneurs can create businesses with a strong philanthropic component that makes a positive impact on community issues.