Amsterdam label Daily Paper works in collaboration with Belgian accessory label KOMONO on a pair of Kenyatta sunglasses. This marks the duo's first ever project together and the Kenyatta eyewear boasts a unisex friendly design with retrofuturistic inspirations.
The color options include Racing Red, black, or tortoise and features a rounded edge at the frames. The lens is a "Dark Smoke" and boasts 100% UV protection with ovular lenses held together with chunky and angular arms. Branding details celebrate Daily Paper with a silver plate in either silver or gold on both the arms with additional details on the inside of the arms. To show off the new eyewear, the duo shot the sunglasses with bold photographs.
Retrofuturistic Unisex Sunglasses
Daily Paper and KOMONO Join Forces on the Kenyatta Sunglasses
Trend Themes
1. Retrofuturistic Sunglasses - Opportunity for companies to collaborate and create unisex sunglasses with a vintage-future look.
2. Unisex Eyewear - Opportunity for brands to create more gender-neutral eyewear designs and reach a wider customer base.
3. Chunky Arms and Ovular Lenses - Opportunity for companies to innovate and experiment with oversized and distinctive eyewear arms and lens shapes.
Industry Implications
1. Fashion and Accessories - Fashion retailers and eyewear brands can capitalize on the rising demand for unique and gender-neutral designs in sunglasses.
2. Photography and Advertising - Photographers and advertisers can experiment with bold and eye-catching visuals to showcase new eyewear collections and collaborations.
3. UV Protection Technology - Opportunity for companies to innovate and improve UV protection technology in eyewear to meet the growing demands of consumers for functional and stylish sunglasses.