KFC recently introduced its Kentucky Fried Chicken Nuggets to the Charlotte, North Carolina market. The nuggets are made with 100% white meat chicken, 11 herbs and spices, and can be enjoyed individually or as a combo. The nuggets will also be sold in a smaller kids portion, which comes with fries and a small drink. Also announced by KFC was the limited-time return of the $5 ‘Mac & Cheese Bowl.’ The bowls feature KFC’s new nuggets and a three-cheese blend, with KFC’s Nashville Hot sauce returning alongside it.
"Frankly, we knew we could do better than the popcorn chicken," CMO Nick Chavez said. "It’s hard to believe we’ve never had a true nugget. We’ve been ceding nugget buyers to other brands for too long now and these nuggets will give us a way back to families, which is our imperative."
Crispy Kentucky Nuggets
KFC Launches its Kentucky Fried Chicken Nuggets Across the U.S.
Trend Themes
1. Chicken Nugget Renaissance - Opportunity for fast food and frozen food companies to innovate on chicken nugget offerings.
2. Convenience Meals for Families - Opportunity for quick-service restaurants and grocery stores to offer meal combos for families on the go.
3. Reviving Comfort Food Classics - Opportunity to add new twists to classic comfort foods and offer limited-time promotions to generate buzz.
Industry Implications
1. Fast Food - Fast food companies can innovate on chicken nugget offerings to attract customers looking for new flavors and varieties.
2. Frozen Foods - Frozen food companies can create new types of frozen nuggets for customers to enjoy at home.
3. Retail and Grocery - Retail chains and grocery stores can offer meal combos for families on the go, providing a quick and convenient option for busy customers.