The Kenneth Cole Fall 2013 runway show made brazen tech statements at this year's New York Fashion Week. The designer kicked off his production with a disclaimer that encouraged audience members to remain linked in to online feeds throughout the performance.
This disclaimer was provided by way of a video that prompted viewers to open their Twitter and Facebook pages, "During the @kennethcole runway show, out of respect for other members of the audience please make sure your phones and tablets are switched ON." This ironic message was followed with Cole's clear interest in digitized fashion, "this show will embrace the intrusive nature of social media." When paired with a "Yield to Social Netwalking" sign, it was made manifestly evident that the label intends on merging its apparel with current online forums.
Social Media-Friendly Runways
The Kenneth Cole Fall 2013 Show Fully Embraced Online Forums
Trend Themes
1. Social Media-friendly Runways - Opportunity for fashion brands to fully embrace social media during runway shows, incorporating it into the overall experience.
2. Digitized Fashion - Opportunity for fashion brands to explore the integration of technology and digital elements into their designs and collections.
3. Intrusive Nature of Social Media - Opportunity for fashion brands to leverage the attention and engagement of social media to create interactive and immersive experiences during runway shows.
Industry Implications
1. Fashion - Fashion brands can harness the power of social media and technology to enhance the runway show experience and connect with their audience.
2. Technology - Technology companies can collaborate with fashion brands to develop innovative digital solutions and tools for the fashion industry.
3. Social Media - Social media platforms can work closely with fashion brands to create engaging and interactive experiences during runway shows, driving user participation and brand awareness.