The Kendall Jenner cover shoot for Dazed Magazine's Winter 2014 issue states that she is "changing the face of fashion." A bold statement for one who just recently burst onto the scene, it can nevertheless be deemed an accurate one. Booking more photoshoots and runways than ever before, her star is rising high. Thus it is only natural people would be honing in on her impact on the fashion industry.
Debuting two Kendall Jenner covers, Dazed Magazine takes on two very different personalities. The first is a colorful futuristic persona and the other is much more retro as she channels her inner Twiggy. The Kendall Jenner cover is appropriate since she was named as one of the Dazed 100--a first-time list for the U.K. publication.
Transformative Socialite Editorials
Dazed Magazine's Kendall Jenner Cover Shoot is Seeing Double
Trend Themes
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Celebrity-driven Editorials — There is an opportunity for fashion magazines to feature rising stars like Kendall Jenner as a means of transforming their brand and remaining relevant to younger audiences.
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Retro Fashion Comeback — With the resurgence of trends from past decades, there is an opportunity for companies to capitalize on the popularity of retro fashion and incorporate vintage styles into their product lines.
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Futuristic Fashion — As fashion trends continue to evolve, there is an opportunity for companies to explore futuristic concepts and styles, and incorporate technology and innovation into their designs.
Industry Implications
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Fashion Magazines — By highlighting up-and-coming celebrities in their cover stories, fashion magazines can stay fresh and appeal to younger audiences.
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Fashion Retailers — With the resurgence of retro fashion, fashion retailers can capitalize on popular trends from past decades and incorporate vintage-inspired styles into their product lines.
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Technology Companies — As fashion design incorporates more technology, there is an opportunity for technology companies to collaborate and innovate with designers to create cutting-edge fashion products.