SpongeBob SquarePants, renowned for his culinary skills in making Krabby Patties, is delighting young fans with a real-life partnership that allows them to savor the deliciousness of Kelp Patties, bringing the joy of SpongeBob's world right into their hands. For this project, Nickelodeon teamed up with Akua, the creator of the world's first kelp burger, to create slider-size patties for kids.
These eco-friendly patties are plant-based and made with ocean-farmed kelp, and they're ready to be savored in original and BBQ varieties. These kid-friendly kelp patties will be available through select retailers in the United States, as well as through PLNT Burger locations as of July.
This meaningful collaboration with Akua features zero or reduced single-use plastic, and it aligns with Nickelodeon’s newly launched ocean sustainability initiative, Operation Sea Change.
Kid-Friendly Kelp Patties
Akua & Nickelodeon Collaborated on SpongeBob SquarePants Burgers
Trend Themes
1. Eco-friendly Kids' Food - Opportunity for creating more sustainable and plant-based food options that appeal to younger consumers.
2. Collaborative Brand Partnerships - Potential for partnerships between entertainment brands and food companies to create unique and immersive food experiences.
3. Ocean Sustainability Initiatives - Growing trend in supporting and promoting initiatives that focus on ocean conservation and reducing single-use plastics.
Industry Implications
1. Food Manufacturing - Opportunity for food manufacturers to innovate and create plant-based alternatives that cater to children's preferences.
2. Entertainment and Media - Opportunity for media companies to collaborate with food brands to create cross-promotional campaigns and products.
3. Sustainability and Environmental Services - Opportunity for companies that specialize in ocean conservation and plastic reduction to partner with food companies and create sustainable food options for kids.