The cold winter winds can really damage one's skin, but moisturizing lip balms are often a nuisance to apply, so, the cosmetics brand Mad Vintage created the Kellog's Pop Tart Trio, to make the process of applying lip balm, sweeter than ever.
This product offers users the ability to stay protected against the dryness and irritation winter causes, through offering three unique lip balms, inspired by everyone's favorite childhood snack. Available in chocolate, vanilla and strawberry iterations, this tasty cosmetic treat, helps one stay moisturized and smooth. Each adorable and pocket-friendly tube comes in the shape of a pop tart and features a uniquely mouth-watering graphic that's reminiscent of the nostalgic snack.
The miniature pop tart lip balms are available thorough Mad Beauty's online store.
Nostalgic Snack-Inspired Lip Balms
The Kellog's Pop Tart Trio make moisturizing sweeter than ever
Trend Themes
1. Nostalgia-inspired Cosmetics - There is an opportunity for brands to create makeup and skincare products that appeal to consumers' nostalgia and childhood memories, such as themed lip balms.
2. Pocket-friendly Packaging - There is an opportunity to create products with unique and compact packaging, like the pop tart-inspired tubes, that are convenient for on-the-go use and eye-catching on shelves.
3. Edible-inspired Beauty Products - There is an opportunity to create beauty products that are inspired by edible treats and flavors, like these lip balms, to attract consumers who enjoy novelty and unique sensory experiences.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can create more nostalgia-inspired products, like themed lip balms, to appeal to consumers' childhood memories and create unique, eye-catching packaging.
2. Confectionary - The confectionary industry can expand into beauty products by partnering with cosmetics brands to create edible-inspired lip balms or other beauty items that feature the flavors of candy and snacks.
3. Themed Merchandise - The merchandise industry can partner with cosmetics brands to expand their product lines with unique and eye-catching packaging, like these pop-tart inspired tubes, that feature familiar branding from popular snacks and treats.