Wendy's, the iconic fast food restaurant renowned for never freezing its hamburgers, recently launched an in-game demonstration to promote its freshness titled 'Keeping Fortnite Fresh.'
Keeping Fortnite Fresh won the social & Influencer Grand Prix at the Cannes Lions International Festival of Creativity. "There’s the mischievousness of this, the nimbleness of going there and figuring out the Little Red Riding Hood character looks just like their main character," says Social & Influencer Jury Chair PJ Pereira, co-founder and creative chairman at Pereira & O'Dell.
The game features an avatar based on Wendy's logo -- including a blue dress and red pigtails -- who ventured inside Fortnite's burger restaurants and destroyed all the freezers. After all the freezers are gone, the game developer changed all the freezers for fresh burger storage. The animation was uploaded onto Twitch and is currently the most viewed gaming video on the site.
Fast Food Gaming Campaigns
Wendy's 'Keeping Fortnite Fresh' Promotes Its Never Frozen Hamburgers
Trend Themes
1. Fast Food Gaming Campaigns - Disruptive innovation opportunity: Integrating fast food chains into popular games to engage and promote their products.
2. In-game Brand Integration - Disruptive innovation opportunity: Leveraging popular games as a platform for advertising and brand promotion.
3. Real-time Marketing - Disruptive innovation opportunity: Capitalizing on current trends and events to create timely and engaging marketing campaigns.
Industry Implications
1. Fast Food - Disruptive innovation opportunity: Exploring creative advertising strategies, such as gaming campaigns, to capture consumer attention and drive sales in the competitive fast food industry.
2. Gaming - Disruptive innovation opportunity: Collaborating with brands to integrate their products or campaigns into popular games, creating new revenue streams and enhancing user experience.
3. Advertising & Marketing - Disruptive innovation opportunity: Utilizing real-time marketing tactics to engage consumers and create memorable experiences that generate buzz and brand awareness.