Though PSAs have all the right intentions and support noble causes, sometimes the combination of a serious tone and soft soundtrack choice makes for a very cheesy commercial; an effect that the Miracle Whip 'Keep an Open Mouth' campaign capitalizes on.
In an effort to combat the negative stigma of fat-heavy spreads like margarine and butter, the 'Keep An Open Mouth' campaign parodies the mood captured in a PSA to encourage customers to try the product. Packing the hilarious clips with stars like Wynonna Judd, Jeffrey Tambor and Michael Ian, each spot pleads viewers to sign the pledge like they did.
With the ads themed after pet-adoption ads and statistic-giving disease commercials, the clips are seriously effective in promoting the product while offering comical commentary on society.
Tone-Parodying Condiment Ads
The Miracle Whip 'Keep an Open Mouth' Campaign is Hilarious
Trend Themes
1. Parody-style Advertising - Creating humorous advertisements that parody serious commercials can capture consumers' attention and make a lasting impression.
2. Using Celebrities in Comical Ads - Incorporating well-known celebrities in funny advertisements can help brands create buzz and connect with consumers.
3. Promoting Product Benefits Through Humor - Using humor in advertisements can be an effective way to highlight the positive aspects of a product and make it more appealing to consumers.
Industry Implications
1. Condiments - Condiment brands can explore parody-style advertising to stand out in the market and appeal to the humor of their target audience.
2. Advertising - The advertising industry can incorporate celebrities and humor to create engaging campaigns that resonate with consumers.
3. Food and Beverage - Food and beverage companies can leverage humor in their advertisements to promote their products and differentiate themselves from competitors.