Wow, you really can’t tell that this trailer is an advertisement for Lynx Twist, and after watching it, I’m still not sure that it is. Keeley Hazell came in at #4 in AskMen.com’s Top 99 Most Desirable Women 2009 Edition, and I’m sure that British deodorant company Lynx (Axe in North America) was ‘in the know’ when they created the Lynx Twist Deodorant Ad.
The trailer is also part of a social media campaign by Lynx that is being featured on Facebook UK. With over 18,000 Keeley Hazell Facebook fans, Lynx looks to capitalize on it by sexvertising deodorant.
Deodorant Sexvertising
Keeley Hazell's Enigmatic Lynx Twist Deodorant Ad
Trend Themes
1. Sexvertising - The trend of using sexually suggestive advertising to promote seemingly unrelated products creates a disruptive opportunity for companies to capture attention and generate buzz.
2. Social Media Campaigns - The trend of utilizing social media platforms to engage with consumers and promote products creates a disruptive opportunity for companies to reach a wider audience and build brand awareness.
3. Celebrity Endorsements - The trend of using popular figures to promote products creates a disruptive opportunity for companies to associate their brand with well-known personalities and capture the attention of fans.
Industry Implications
1. Marketing and Advertising - The marketing and advertising industry has the opportunity to disrupt traditional advertising approaches by incorporating edgier concepts and campaigns that are more provocative and engaging.
2. Beauty and Personal Care - The beauty and personal care industry can disrupt traditional marketing approaches by incorporating celebrity endorsements and social media campaigns to promote their products and build brand awareness.
3. Social Media and Technology - The social media and technology industry can disrupt traditional advertising approaches by providing innovative tools and platforms for companies to reach and engage with their target audience through social media campaigns and creative campaigns.