KBO annouced the 'KBO Oasis' as one of its two all-new e-bikes. The Oasis is a step-over cruiser bike released as an alternative to the Compact, a step-thru foldable bike. The Oasis retails for $1,399.00 USD, but is currently available for purchase at a price of $1,199.00 with the code EARLYBIRD200. Additionally, customers who order the Oasis will receive a free accessory pack complete with a fender, rear rack, repair toolkit, and reflector.
The KBO Oasis is powered by a moderate 500W hub motor and a high-capacity 720Wh battery pack. The bike is controlled by a 7-speed Shimano shifter and is equipped with 27.5" wheels. In terms of the performance, this bike delivers a range of roughly 55 miles per charge, a top speed of 22 miles per hour on throttle alone, and a maximum-supported payload of 300lbs.
Step-Over Cruiser Bikes
KBO's 'Oasis' Bike Targets the Mid-Range Cruiser E-Bike Consumer
Trend Themes
1. Step-over Cruiser E-bikes - The trend towards step-over cruiser e-bikes reflects a growing demand for mid-range electric bicycles that prioritize style and comfort.
2. Moderate Power Hub Motors - Companies that develop moderate power hub motors have the opportunity to fill the mid-range e-bike market with more affordable and efficient electric bike options.
3. Accessory Bundles - The trend for e-bike companies to offer free accessory bundles with the purchase of each bike demonstrates the potential value of bundling product offerings for greater customer satisfaction.
Industry Implications
1. Electric Bicycles - The electric bicycle industry has the potential to capitalize on the trend towards mid-range e-bikes that cater to style and comfort preferences.
2. E-bike Motors - Companies in the e-bike motor industry have the potential to disrupt the market with new moderate-power hubs that balance performance and affordability.
3. Outdoor Recreation Retail - Outdoor recreation retail companies can take advantage of the trend for bundling product offerings and consider offering accessory bundles to boost customer satisfaction and retention.