The Kazuki Kuraishi and Adidas Originals Fall/Winter 2010 'Felicity' lookbook features a group of male models running around and playing in the mud.
As an inspiring way to show off the new merchandise from the Kazuki Kuraishi and Adidas Originals collaboration, the boys rough it up as they add some wear and tear to the line. Check out the featured gallery and see these intricately composed prints of these collaborated fashions.
Implications - The Kazuki Kuraishi and Adidas Originals Fall/Winter 2010 lookbook is phenomenal because of how it captures the action of a group of guys playing outdoors. The series almost make it seem as though these guy are moshing. Leave your thoughts.
Rambunctious Lookbooks
Kazuki Kuraishi and Adidas Originals Fall/Winter 2010 Line is Action-Packed
Trend Themes
1. Action-packed Lookbooks - Opportunity for brands to create engaging lookbooks that feature dynamic and energetic visuals.
2. Wear and Tear Fashion - Potential for fashion brands to incorporate distressed and rugged elements into their designs.
3. Outdoor Lifestyle Fashion - Emerging trend of showcasing clothing in outdoor settings, appealing to consumers with active lifestyles.
Industry Implications
1. Fashion Retail - Opportunity for fashion retailers to create experiential lookbooks that resonate with customers.
2. Sports Apparel - Disruptive innovation potential for sports apparel brands to incorporate action-oriented imagery in their marketing materials.
3. Outdoor Gear - Opportunity for outdoor gear companies to collaborate with fashion brands and create stylish products for outdoor enthusiasts.